Job Description
JOB SUMMARY:
The Creative Coordinator is responsible for supporting the day-to-day creative development and production processes for CARE’s Mass/Mid programs.
This role plays a key part in ensuring that compelling, donor-centered creative materials are developed and executed effectively to drive engagement and retention. This role will oversee creative asset development, coordinate messaging and design across multiple campaigns, and ensure alignment with CARE’s brand and strategic objectives. Additionally, the Creative Coordinator will collaborate with internal teams and vendors to refine creative elements, and provide quality control checks to ensure high-impact fundraising materials.
Daily tasks include coordinating creative workflows, gathering and routing assets, reviewing creative copy and design, and supporting the implementation of innovative storytelling approaches to enhance donor engagement. This role is ideal for someone passionate about combining creativity with strategy to make a meaningful impact in fundraising efforts.
RESPONSIBILITIES:
Creative Development
- Researches and provides recommendations for campaign creative resources
- Reviews resource document for each campaign from creative agency
- Reviews creative layout and copy for each campaign to ensure they reflect overall strategic objectives
- Provides input on copy and creative deliverables and escalate when necessary
- Own internal and external creative routing
- Compile and communicate internal and external creative feedback
- Articulates and or graphically illustrates changes to vendors
- Responsible for making sure requested revisions are completed
- Research and compile campaign resources from various CARE programs/departments
- Review and approve laser set ups, counts, proofs and insertions including record review in donor database to assure campaign strategy is being implemented correctly
- Tracks creative process to ensure all components have been approved and printed
Program Management
- Serves as a project manager of the day-to-day process to ensure the quality, timeliness and accuracy of the campaigns
- Ensure all campaigns adhere to CARE brand guidelines
- Maintain daily communication with vendors keeping them apprised of CARE programs and resources
- Serves as an advisor to the CARE Supporter Service and Business Operations team by providing clarification on creative strategies Create and maintain process and procedure documents
Data Management
- Work with various internal CARE departments to confirm data stats for creative messaging
- Assist in the review of all output and counts (including Acknowledgment and Merge/Purge)
- Coordinate with the Offline Fundraising Manager to review and approve final data list counts and cost
Strategic Execution
- Ensures strategic plans are implemented correctly and on schedule
- Communicates strategic initiatives for each campaign to CARE departments when required
- Coordinate across Mass Market channels to align campaign messaging and timing
- Communicate any required directions and feedback from CARE team to external vendors
Preferred Qualifications:
- Multitasking (proficient)
- Experience in a nonprofit organization (not required but 1 year experience is a plus)
- Experience in an agency environment (not required but year of experience working in or with an agency is a plus)
- Fundraising (not required but 1 year experience is a plus)
Required Qualifications:
- Bachelor's Degree in Marketing, Business, Communication, Social Science or related field
- Experience working with vendors (at least 1 year)
- Time management (proficient)
- Communication (proficient)
- Organizing (proficient)
- Proofing (proficient)
- Editing (proficient)
